WMNS Co.
Helping Women Feel Empowered To Explore The Outdoors
Encouraging women to venture into the great outdoors, fostering a spirit of curiosity, discovery, and adventure.
Empower
Helping empower women to embrace independence, confidence, and strength, both in the wilderness and in life.
Elevate
We elevate every outdoor experience, ensuring that women find inspiration, fulfillment, and personal growth in their outdoor pursuits.
WMNS Co. Founders
Abbi Cannon & Haley Lytle
Woman Meets Nature Supply Co. is a company for women, by women. Our mission is to empower women from all walks of life to feel inspired and confident in pursuing new and unique experiences outdoors. Nature has the ability to transform perspectives; from feeling confident in new endeavors, being brave and forging a new path, or feeling awe-inspired by the striking beauty of nature. WMNS Co. aims to share the knowledge and resources needed in order to take charge of any outdoor experience.
WMNS Co. is not just a brand; it’s a movement, redefining what it means to be a woman in the outdoors. Join us as we embark on a mission to make the outdoors more accessible to all women; whether it’s hiking a rugged trail, navigating the snow-covered slopes, or taking a stroll through your local mountain town. Let’s empower, educate and elevate the experience of being outdoors, together.
Let’s explore the outdoors, feeling empowered with an elevated experience.
What We Do
- Ski & Snowboard
- Outdoor Adventures
- Product Reviews
- Road Trip Itineraries
- Health & Fitness
- Stand Up Paddleboarding
- Camping & Hiking
- LGBTQ+ Awareness
Abbi Cannon
Abbi grew up in Idaho and has always enjoyed being outdoors. She went camping as a young child with her family, and has kept up this hobby throughout the years.
She joined the military in 2015 and has since learned invaluable skills that have allowed her to become a better backpacker, camper and outdoor enthusiast. She also graduated from Boise State with a B.S. in Kinesiology and has used her knowledge to help other women improve their physical fitness.
Abbi finds a balance of hiking and camping in the Summer, with skiing in the Winter. She loves to stay active and her passion is in helping others feel empowered physically through exercise and exploring the outdoors.
Her best friend is her blue heeler, Indigo.
Haley Lytle
Meet Haley, an avid snowboarder, hiker, camper, entrepreneur, and a lover of dogs, curated playlists, and winter road trips.
Growing up in Idaho, Haley found her love for the outdoors early through her grandparents commitment to get the family outside. Camping began close to home; her own backyard in fact. Sleeping bags sprawled across the trampoline and searches for shooting stars and scary stories from grandpa ensued. From there, family adventures continued and most often consisted of camping, lake days, and hikes.
Before college, Haley worked at the local ski hill for nearly 10 years. It was here she found her love of snowboarding, the community of like-minded individuals that came with it, and winter in general. Thus began years of avid snowboarding and roadtrippin’ to different resorts.
In college, Haley followed a passion and double majored in business administration and entrepreneurship with the mission of eventually using her knowledge to help women find their voice as leaders and feel empowered to forge their own paths whether in nature or in the business space.
Frequently asked questions
Are you open to brand partnerships?
Yes, we are open to brand partnerships that align with our mission and values. However, at WMNS Co., we believe in partnering with brands that share our commitment to making a positive difference. We seek collaborations with companies that are dedicated to empowering women, promoting sustainability, or contributing to the betterment of outdoor experiences. If your brand is passionate about making a meaningful impact, we would love to explore partnership opportunities. Please feel free to reach out to us, and let’s work together to inspire change in the outdoor industry.
How does WMNS Co. make a positive impact?
At WMNS Co., we are committed to making a positive impact on multiple fronts. Sustainability is at the core of our ethos, and we take great care in selecting and recommending products that are environmentally responsible and ethically sourced. We are passionate about empowering women by providing them with the knowledge, resources, and community support to explore the outdoors confidently. Our motto is “Breaking Boundaries, Elevating Adventures”. We want outdoor experiences to be accessible and enjoyable for everyone, regardless of background or experience level. By focusing on sustainability, promoting women’s empowerment, and encouraging outdoor adventures, we strive to leave a lasting, positive impact on both the outdoor industry and the women we serve.
How can I join this movement?
Joining the WMNS Co. movement is simple and powerful. First and foremost, you can support our cause by engaging with our content and community. We would love it if you shared our informative blog posts, inspirational stories, and products with your own network, and help us spread the word about the empowerment and adventure we stand for. Our goal at WMNS Co. is to redefine the narrative, break down boundaries, and make the outdoors a welcoming space for all women.
